Website Marketing Mistake #402
Let’s get one thing straight:
Most people never land on your homepage.
So why is your best offer hiding there?
People enter your website through the back door, side window, or random internal page Google sent them to—not the front.
You don’t control where they start.
You only control what happens next.
And that’s where most websites fail.
If your high-traffic pages don’t:
- Grab attention
- Guide visitors forward
- Showcase your best offers
…then you’re losing leads and sales every single day.
Website marketing mistake in Action
Let me show you what I mean with a real-world example from our SARCRAFT website.
One of our top offerings is private outdoor events. They’re fun, unique, and incredibly memorable—perfect for bachelor parties, corporate groups, team-building, or private instruction.
We recently hosted a bow-making bachelor party (yes, that’s a thing) and a cold, windy corporate firecraft afternoon.
That kind of weather? Perfect training ground.
It turns “I think I can do this” into “I can build fire anywhere.”
Our attendees loved it. Raved about it.
But here’s the problem:
Our #1 most visited page—the “Available Courses” page—didn’t mention private events at all.
So unless someone already knew or dug around, they had no clue we even offered them.
📉 High traffic. Zero visibility for our best offer.
The Fix: Optimize Your Most-Visited Pages
So we made a simple but powerful change to fix this website marketing mistake: We moved the private events section to the top of our most visited page, front and center—in a way no one can miss.
Now we’re converting casual visitors into private event bookings.
Also every page is doing its job.
Plus we’re not leaving money on the table.
How to Apply This to Your Website
Don’t assume visitors see your homepage.
Make every page function like a mini-funnel.
Put your highest-value offer where your highest traffic lands.
Make it easy, make it obvious, and make it move them.
That’s not just good UX.
That’s Ruthless Marketing.
Get the Ruthless Marketing + Optimize Edge Newsletter today for more tips like this.
And if you’re ever looking for a one-of-a-kind group experience—whether youth, corporate, or private—we’d love to have you at one of our SARCRAFT events.