The 5-Second Rule: Grabbing Attention in a Distracted World
The 5-Second Rule: Grabbing Attention in a Distracted World The Brutal Truth About Attention You have five seconds. That’s…
Hope Marketing Is the Enemy of Growth
HOPE Marketing is the Enemy of Growth… (And Why Ruthless Marketing Is the Antidote) They say if you build…
Yes Opening 8 Support Tickets in an Hour is a Little Crazy
Client has problems logging in to the private member area. She goes to the support desk to open a…
I’m Not a Greedy Person is a Horrible Thing to Say
Why do so many people who “want to do business” start their sentences with “I’m not a greedy person,…
How-To: Content Marketing Strategy
Content marketing strategy seems to be a vastly misunderstood traffic strategy for the average small business person. Here’s how to fix it.
How to Write a Killer Ad in 11 Steps
A lot of folks have been asking me how to write a killer ad. Here’s how you do it…
How to Live the Lifestyle – Without Breaking the Bank!
About two years ago I met Nico at a seminar in Orlando, Florida. There was an INSTANT connection, and…
How to Land Your Emails in the GMail Primary Tab
Are your email open rates down? Blame Google tabs, because they’re the likely culprit. Yes, Google is our self-appointed…