Case Studies & examples

A Lot of “Marketers” Have Opinions.
Our Clients Prefer Outcomes…

Background:

The company is the third, if not fourth, SaaS company built, operated, and owned by one of the current co-founders. The previous softwares have all been standouts in their respective service category for the digital marketing community.

The Challenge:

Our team was brought in after significant tracking issues were brought to light and into question. Our task was restructure a new ad account, dial in tracking, and acquire customers at $497 or less.

The Strategy:

We started with a brand new ad account, a shared picture, and a dedicated funnel that no one else had ever run traffic to before.

We reviewed the existing ad account to identify what worked, what didn’t work, and what had already been tested. Based on that review, we started from scratch with a brand new strategy. It was quite simple. We promoted a lifetime offer to members of our target audience with straightforward copy using a 4x speed video of the tool in use.

We followed up to non-buyers with retargeting ads that were all benefit driven and reminded them of the lifetime offer by signing up today.

The Results:

In the first 30 days, we brought in 81 new customers at an average cost per acquisition of $290.80. The CPA did fluctuate and began to increase due to market conditions and certain events affecting the globe.

The company moved quickly to restructure the offer by adding in a lead generation component (free level of software access) followed up by an opportunity to upgrade.

This new campaign resulted in 3,993 new software users (free trial) with 107 upgrades at $307.62 CPA.

While on the surface, the CPA did increase, the resulting lead capture and additional sales from in-house marketing more than made up for the difference. Based on our ability to track additional sales, outside of our direct influence, we additionally generated another 31 back-end lifetime customers for a total of another $15,407.00 in extra revenue for the company.

NOTE: The strategy was simple and straightforward and brought in incredible results because the company put together an irresistible offer that converted beautifully to cold traffic.


You may notice we don’t talk about or name our clients publicly, ever. Many clients are other marketers, celebrities, or government officials and choose to work with us because everything we do is held in the strictest of confidence.  If a client wants to give us a shout out, we’ll gladly take it. But, as a professional courtesy, we never list a roster of specific clients. 

Background:

This client came to us while already working with another agency who they felt were not testing enough nor did they believe they had a sound fundamental strategy.

This client was already spending between $250,000 – $300,000 / month on ads with a consistent 2.5 – 3.00 ROAS. They believed they could be doing much better and wanted a new strategy.

The Challenge:

Simply put, we were given the task to compete against an existing agency who had been working with this client for an unknown period of time. Suffice it to say, they had a strong head start in the relationship.

Almost immediately out of the gate, significant communication and expectation issues arose between our agency and the client.

As it would turn out, the results we were able to achieve meant little and took a backseat to personality conflicts with one of the team members resulting in various communication issues.

NOTE: This story doesn’t have the happiest of outcomes and demonstrates that you can be doing a lot of the right things and still be wrong (and get fired).

The Strategy:

Upon reviewing the existing ad account and strategy, we identified a few key areas that we believed (quite confidently) would immediately improve the results of the campaigns. 

In our ad account, we implemented a tight and organized campaign structure utilizing both CBO and ABO. We got very specific with our targeting options and implemented a direct response approach (i.e., specific targeting groups either individually or by theme relevant to the product).

We removed the “expand targeting” option and isolated lookalike audiences to identify which ones were producing the greatest ROAS so we could separate out all combined lookalike audiences (which was the other approach the agency was using).

The best way to describe what we saw, with all due respect, was a poorly organized, executed, and managed account. There were sloppy mistakes being made that were costing the company sales and profit.

The Results:

Within the first 30 days, our simple campaign structure and strategy outperformed the existing agency. We generated $135,673.81 in sales from $40,176.08 in ad spend (ROAS of 3.38) compared to the existing agency generating $637,596.36 in sales from $218,824.33 (ROAS of 2.91).

Based on our performance, and the results, we were asked to scale and went on to generate $792,450.30 in sales from $174,586.75 in ad spend (ROAS of 4.54). The previous agency, during that same time, generated $1,152.337.91 in sales from $314,625.22 in ad spend (ROAS of 3.66).

In our 3rd, and final month, we again outperformed the existing agency with a ROAS of 2.79 compared to 2.61. We also outlined, built, and launched an interactive quiz for the client that immediately saw a 5.92 ROAS in the last week of our engagement.

Why were we fired? There were significant red flags between both parties in our ability to communicate and resolve conflict.

The Biggest Takeaway:

Since ending this relationship with the client, they have left us with access to both ad accounts (the existing agency and what we used). Looking back at the data, from previous months and even “today”) our organized and long-term campaign strategy (in an account NOT even actively being managed by anyone) is outperforming an agency that is constantly launching new campaigns and turning off campaigns that only work for 2-3 days.


You may notice we don’t talk about or name our clients publicly, ever. Many clients are other marketers, celebrities, or government officials and choose to work with us because everything we do is held in the strictest of confidence.  If a client wants to give us a shout out, we’ll gladly take it. But, as a professional courtesy, we never list a roster of specific clients. 

Background:

The owner of the business was managing the paid traffic himself while also overseeing the overall growth and direction of growing company and team. He did not have enough time in the day to manage both tasks and needed help to reach his goals.

The Challenge:

The business owner had gotten very good results up to $700 / day in ad spend on Facebook. Any time he tried to scale beyond that, everything fell apart.

The Strategy:

Our initial strategy was pretty simple.  We re-organized the account setup and structure. We found opportunities to optimize the campaigns at both the targeting level, campaign objective, and use of creative through a TOF, MOF, and BOF approach.

The Results:

Within the first week we were able to quickly break past the $700 / day in ad spend. We helped the client finish off the year with an additional 3,749 paid print subscribers through paid traffic alone.

Most recently, we scaled the client’s ad spend to $15,000 / day which brought in an additional 3,145 subscribers that calendar month – through paid traffic alone. The client also noticed between a 2:1 and 1:1 increase in organic subscriptions compared to paid subscriptions.


You may notice we don’t talk about or name our clients publicly, ever. Many clients are other marketers, celebrities, or government officials and choose to work with us because everything we do is held in the strictest of confidence.  If a client wants to give us a shout out, we’ll gladly take it. But, as a professional courtesy, we never list a roster of specific clients. 

Background:

The client was introduced to us through their copywriter who had consulted with us on the sales letter. Their ads were getting rejected by Facebook for policy violations. The copywriter was going to clean up the sales letter and get it ready for us to run.

The Challenge:

When the client engaged with us, they were only spending $1,000 / month on ads with a 2.36 ROAS.  When asked why they weren’t scaling, they let us know that every time they scaled, their ads were getting rejected.

We immediately reviewed the salesletter and found several instances of non-compliant copy that were still present.  During that review, we also found several elements to the salesletter that were likely, based on previous experience, reducing conversions.

The Strategy:

Based on our findings, we let the client know that we needed to first make significant changes to the copy on the salesletter. We informed them that these changes would in all likelihood make things worse at first, and would provide an opportunity to then test, improve, and scale once we had data.

They agreed to everything, and we got to work.  

The Results:

In Month #1, we spent $1,560.32 to generate $6,064.71 in revenue, for a ROAS of 3.89.  In Month #2, we spent $21,948.71 on ads to generate $87,483.14, for a ROAS of 3.99.

In total, we worked with the client for 6 months until they had the opportunity to sell their supplement company for a nice profit.
NOTE: This account represents 1 of 3 “Unicorn” campaigns we have had the pleasure of working on and supporting. They had a GREAT offer, at the right time, and we couldn’t throw money at it fast enough.


You may notice we don’t talk about or name our clients publicly, ever. Many clients are other marketers, celebrities, or government officials and choose to work with us because everything we do is held in the strictest of confidence.  If a client wants to give us a shout out, we’ll gladly take it. But, as a professional courtesy, we never list a roster of specific clients. 

A Few Examples of Problems Solved:

“We’ve got to turn things around”

The world’s largest SEO company needed to dig out of a million-dollar hole and get back on track. I got the call.

“We need to get more sales”

A well-known social media company needed to fix their offer stack and optimize lead generation for more sales. I stepped in, and it got done.

2

“We need to launch in less than 45 days”

An industry-changing video platform needed to launch in 45 days or less. I made it happen in 31.

“We need to revive our brand quickly”

A legacy 30-year marketing franchise needed a trusted expert to relaunch their global brand. They brought me in.

2

“Our marketing isn’t working anymore”

One of the world’s largest strategic corporate growth firms needed a new marketing strategy. I delivered.

“We have to keep our investors happy”

A $100 million digital arbitrage company wanted to assemble a killer team to scale faster. I showed them how.

2

“We need all-new systems + processes”

A financial services company needed to expand their team, grow sales, and refine operations. I led the charge.

“We’ve never done anything like this”

That’s okay, I have. The fastest-growing martial arts franchise in the world needed expert marketing guidance. I provided it.

2

Joseph Michael

Joseph Michael

We might have another record breaker on our hands! Thanks Lee!

Brad Spencer

Brad Spencer

A lot of what I’ve accomplished over the years goes back to 2008 with your Hybrid Marketing training. Absolutely legend man.

Trevor Crook

Lee Collins is super smart. Spoke on a few stages with him way back between 2009-2010. Genuine bloke too.

Brad Fallon

Lee Collins did a great job running my company and managing the turnaround plan. He’s smart, technical and a very good marketer – as in one of the few people who can actually write great copy that really sells.

Frank Kern

frank kern

Lee Collins? The dude is just crazy weird smart.

Joel Comm

Lee Collins really did a great job helping with AdSense Secrets 6 launch. I am grateful.

Brandon Fredrickson

Brandon Fredrickson

Lee Collins, When I came across your Hybrid Marketing it completely changed my business… I manage a lot of launches in the financial markets for clients and I always try to get them to do the same thing – the smart ones listen and never look back. So – thank you Lee.

Stephanie Frank

Using the offline strategies alone I’ve been able to increase my business leads! Thanks Lee Collins and team!

You don’t need more ideas. you need execution.

better call ruthless