The 5-Second Rule: Grabbing Attention in a Distracted World
The 5-Second Rule: Grabbing Attention in a Distracted World The Brutal Truth About Attention You have five seconds. That’s…
Hope Marketing Is the Enemy of Growth
HOPE Marketing is the Enemy of Growth… (And Why Ruthless Marketing Is the Antidote) They say if you build…
Yes Opening 8 Support Tickets in an Hour is a Little Crazy
Client has problems logging in to the private member area. She goes to the support desk to open a…
I’m Not a Greedy Person is a Horrible Thing to Say
Why do so many people who “want to do business” start their sentences with “I’m not a greedy person,…
How-To: Content Marketing Strategy
Content marketing strategy seems to be a vastly misunderstood traffic strategy for the average small business person. Here’s how to fix it.
How to Write a Killer Ad in 11 Steps
A lot of folks have been asking me how to write a killer ad. Here’s how you do it…
How to Write a Bio Fast
How to write a bio fast using the Fast Bio Writing Formula. Use this in social media or your website or even on a podcast or from stage.
How to NOT do Telephone Marketing With Your Customers
I was originally going to call this post “The Utterly Useless and Laughably WRONG Way to Use Telephone Marketing…