Ruthless Marketing is built on the belief that EVERY business deserves access to effective marketing.

Too often, the most powerful marketing strategies are locked behind corporate paywalls or agencies that only care if your check clears.

That never sat right with us.

So we built Ruthless Marketing to flip the script, giving small businesses and solo entrepreneurs the same strategic firepower as the big guys.

We offer time-tested, profit-proven training, coaching, and consulting that helps you grow faster… whether you’re running a burger joint, a SaaS startup, sitting in Congress or building a personal brand.

Why “Ruthless”?

Because hope marketing doesn’t work.

You can’t just launch a product and pray people show up. You need strategy, systems, and the kind of persistent execution that doesn’t flinch.

“Ruthless” isn’t about being a jerk.
It’s about not giving up.
It’s about playing to win.
It’s about showing up (again and again) even when it’s uncomfortable, inconvenient, or unglamorous.

We’ve helped clients move millions. We’ve supported Fortune 500s, celebrities, local shops, influencers, and industries from legal to political to supplements.

Why Us?

Because when others guess, we benchmark. By the time most people start doing what we’re doing, we’ve already evolved to what’s next.

We bring you over 25 years of field-tested insight and practical execution with no fluff, no delay, and no excuses.

We’re the ones you call when:

• You’re done playing small
• You’re tired of “ideas” without impact
• You’re ready to build a marketing machine that works without stealing your peace of mind

Ready to finally get serious about your marketing?

Good. Because we are, too.

Grab our free Ruthless Marketing + Optimize Edge Newsletter or Talk to Lee.

the short version…

Lee Collins is a systems-focused Marketer and no-BS entrepreneur with 25+ years in the trenches. After driving massive growth for some of the world’s largest companies, he completely shifted his focus to bring all those winning big-business strategies to small businesses. 

Alongside his hand-picked team of experts, Lee delivers ruthless execution, strategic connections, and plug-and-play systems that drive growth. His clients don’t just get advice, they get results. If you’re serious about growing, Lee is the unfair advantage you’ve been looking for.

the longer version…

Since 1999, Lee is probably best known as an early pioneer of Direct Response Marketing on the Internet. Or one of the “OG Internet Marketers”.

Prior to that, Lee enjoyed a decade as an Air Force communications systems engineer (IT) then another decade as a Fortune 500 VP. He has also led major initiatives that improved operational efficiency, grew revenue by over 500%, improved close rates from 11% to 73%, managed $200M+ in client accounts, and revitalized flat-lined companies.

Lee’s no-nonsense approach to business (and life) has been called elegantly simple. He refuses to sell or entertain fluff, theories, or long-winded plans. Instead, he comes into a business, evaluates the marketing assets and liabilities, and provides experience-based solutions for growth without the emotional baggage that the people inside the business carry.

Often, the best approach can be seen through a pair of outside eyes.

so, who you gonna call?

Lee answers tough questions with his real-world experience, and helps solve client’s marketing, systems, and operations problems when you can’t (or won’t). He help brands expand into new markets, attract more high-value clients, and unlock new revenue streams…

All while bringing in more customers who align with your best buyers…

• When the world’s largest SEO Company was in trouble and needed a turnaround plan to get back on track, save relationships with affiliates, and dig out of a million+ dollar hole, they called Lee Collins.
• When the world’s largest Social Media company needed to refine their offering and lead generation processes to get more sales, they called Lee.
• When an industry-changing video platform wanted to do the impossible and launch in 45 days or less, they called Lee.
• When a legacy 30-year marketing franchise needed someone they could trust to help them re-launch their global brand, they called Lee.
• When one of the world’s largest strategic corporate growth companies needed a new marketing strategy, they called Lee.
• When the fastest-growing martial arts franchise in the world needed marketing advice, they called Lee.
• When a $100 Million digital arbitrage company wanted to grow their business faster, they asked Lee to be their interim CMO.
• When a financial services company wanted to open a new headquarters and grow their team to fit the 25,000 square foot space AND refine their operations, they called Lee.
• When a prominent congressman needed a better marketing strategy than the generic plan he got from the RNC, Lee got the call.
• When an organic fertilizer company wanted to be profitable in the off-season, they called Lee and got a 300% boost in sales + record months.
• The list goes on and on…

Now, can Lee win like this every time? No, nobody can. Even the big multi-million dollar marketing agencies don’t win every time… but, the thing is, his losers are usually as good as or better than their winners. Either way he still moved the dial.

Additionally, Lee has helped hundreds of businesses and trained over 13,420 students worldwide. He has spoken on multitudes of stages from Orlando to Vegas to Singapore and all parts in between. He has produced his own live 300+ person events, created dozens of training courses, and helped other creators with dozens more. Lee has done podcasts, numerous video interviews, books, magazine articles, and was even a featured writer in Bank of America’s Small Business network.

Heck, there’s a solid chance that Lee Collins probably taught, helped, or spoke on stages with most of the popular marketers you see out there (or, maybe they spoke for him at one of his many events).

Whether it’s Lee Collins the Marketer (or Systems guy or Outdoors guy…)

the point is this…

You’re in good hands. Lee didn’t just learn all this “marketing stuff” last week from a YouTube video. This is more of a been there, done that, got the t-shirt moment.

“When we work together, I get in, we get shit done, and I will always leave you better than I found you. We’ll usually get more done in 90 days than you did in the previous year… without sacrificing the important things like family, friends, or your peace of mind. (That’s important.)” – Lee Collins

Lee thinks of himself as a full stack Top-Down Consultant.
Clients call him their Hired Marketing Gun.
To others he’s just a Ruthless Marketer.

When Lee isn’t doing all that… he enjoys his free time in the outdoors, meditating, camping, exploring in his Jeep, writing, playing Native American flute, and pursuing spiritual studies.

Like what you hear?

Talk to Lee.