ruth·less [rooth-lis] (adj)

1. Being assertive and taking success into your own hands instead of sitting idly by waiting for something to happen.
2. The exact OPPOSITE of the ever-popular “Hope Marketing”, where you build an offer and hope people beat a path to your door or website to buy it. (Hint: they won’t.)
3. Marketing without excuses or apologies, not being timid or afraid to spread your message far and wide. Being everywhere all the time. I’m talking about omnipresence.